It feels safe to say that at this moment, more people around the world are lusting after the style of a serial killer than ever before. Thats globalisation for you, but thats also the grip that our favourite TV characters have on our wardrobes.
Anyone who has been watching the second series ofKilling Evecannot fail to have noticed the bold, stylish and often bizarre outfits worn by Jodie Comers Russian assassin character, Villanelle. Many of the items she wears, from her velvet jumpsuits to satin coats to silk dressing gowns, are selling out despite the designer price tags. And theres a trickle down. The internet is awash with advice on how to replicate her to die for looks in a way thats kinder to purses, while websites such as Etsy are coming up with lookalike clothes.
This is nothing new. Debra McGuire spent 20 years designing the popular outfits onFriends. She was inspired by an earlier age, with Mary Tyler Moore, Lucille Ball and Hitchcock films. Fans ofMy So-Called Lifehave sulked and yearned in plaid shirts;The Fresh Prince of Bel-Airviewers have stuffed their wardrobes with tracksuits and Air Jordans;Twin Peaksaficionados will have knotted cherry stalks in Audrey Hornes daywear, whileGossip Girlfans might have hatched plans in Blair Waldorf headbands. In the past decade, there has been Scandi-noir knitwear,the power-suits ofThe Good Wifeand maximalism la Cookie Lyon in thehip-hop dramaEmpire.
What is relatively new, however, is being able to shop from our sofas which is blurring the line between watching TV and consuming. Hands can slip from remotes to mobiles and buying a bikini just spotted in theLove Islandvilla is little more effort than turning the volume up.
And, just as it has become easier to contact our favourite authors to tell them how that one line made everything slot into place, so too can people tweet costume designers directly. I get asked about theFleabagjumpsuit and red floral dress a lot, says Ray Holman, the costume designer behindFleabagandDoctor Who.
McGuire perhaps in part down to the Netflix effect asFriendsis the worlds most streamed showgets about 10 emails a week from people wanting to know where they can find the guys T-shirts or Rachels yellow dress. She answers when she can: I just get such a kick out of it.